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Content and Email Marketing Specialist

Content and Email Marketing Specialist

Wages : DOE

Job Description

The Universal Group is an industry leader in traffic control services, traffic management planning, traffic equipment supply, landscaping, temporary labour, demolition services and health and safety.  We are looking for a passionate, authentic and driven candidate to join our team as a Content and Email Marketing Specialist to join our growing team. The ideal candidate has a drive for success, hunger to obtain it and takes the initiative to do so. A successful candidate has excellent writing ability, attention to detail and creativity with the ability to work well in a fast-paced industry, meeting deadlines. If you are a motivated self – starter that thrives in a fast-paced, entrepreneurial environment, looking to build and expand their marketing skills and knowledge, this is the role for YOU!

**To apply, please submit your resume along with your personal portfolio and examples of online blogging and content. Only applications including these will be considered.**

Responsibilities

  • Develop compelling content for our website, blog, promotional materials, social media that reflects our brand
  • Collaborate with various departments for the creation of web pages, blog posts and email marketing campaigns
  • Develop and manage monthly email marketing and blog calendar
  • Manage content for our social media platforms (Facebook and LinkedIn) while identifying trends to increase user engagement
  • Research latest content marketing trends and develop a strategy for various departments
  • Build, create, and refine compelling and persuasive marketing content that covers Universal Group’s suite of services
  • Manage monthly & quarterly promotional and event campaigns strategy and execution
  • Research content ideas for Universal Group’s quarterly newsletter and collaborate with departments for content development
  • Work with the Graphic Designer and create ad hoc collateral content on request & coordinate changes across all existing collateral

Qualifications

  • 2-3 years of experience developing content for web and email marketing considered an asset
  • Experience with email marketing tools such as Mailchimp, Hubspot, Constant Contact etc, is required
  • BA Degree in English, Journalism, Marketing, or related field
  • Excellent writing skills, and ability to communicate and collaborate effectively with multiple stakeholders
  • Able to manage multiple projects while taking ownership and meeting deadlines
  • Strong attention to detail
  • Photoshop/ design skills considered an asset

Reasons you'll love working for us