604-444-3732 Digital

Digital Marketing Coordinator

Digital Marketing Coordinator

Wages : $40k to $45k depending on experience

Job Description

The Universal Group is an industry leader in traffic control services, traffic management planning, traffic equipment supply, landscaping, temporary labour, demolition services, and health and safety. We offer an entrepreneurial environment with opportunities for job advancement and continued education. If you want to be a part of a progressive, fun, and dynamic team, we look forward to hearing from you!

Start Date: ASAP

Reports to: Marketing and Communications Manager

Key Duties

  • Manage the integrity of our HubSpot customer database
  • Organizing lists for marketing campaigns
  • Find new ways to organize the database based on the needs of sales representatives
  • Creating a lead scoring strategy
  • Gather feedback from the sales team about lead quality and share with marketing team
  • Work with Manager to track marketing ROI
  • Manage lead pipeline and follow-ups
  • Manage all email campaigns and lead-nurturing initiatives – some examples of engagement campaigns include:
  • Blog subscription email follow-ups
  • E-Book downloads and follow-ups
  • New customers – onboarding, surveys
  • Long-term customer engagement and follow-ups
  • PandaDoc (proposal-writing software) and Event Espresso (our e-commerce platform) follow-ups and engagement campaigns
  • Work with Manager to create re-targeting campaigns
  • Manage Live Chat and develop our lead qualification system
  • Assist sales team with HubSpot day-to-day usage
  • New and current user training
  • Assist Manager in finding ways to encourage sales team to utilize Hubspot
  • Lead in sending out RFPs (Requests for Proposals)
  • Utilize bidding websites to find applicable bid opportunities
  • Collect information for RFP’s from sales reps and store it in the database
  • Manage RFP deadlines and quarterback response
  • Track and submit financial reporting data as it pertains to bid requirements
  • Lead in sending out day-to-day proposalsSend proposals on behalf of all Universal Group companies
  • Maintain proposal templates and make revisions when required
  • Assist in customizing proposals for client meetings, presentations, etc.

Qualifications

  • Has a degree or is working towards a degree in Marketing, Communications, Public Relations, Writing, or a related field
  • Proven ability to work in a team
  • Experience with organizing data and having a final goal in mind
  • Skilled in gathering large amounts of data and present it in a user-friendly format
  • Demonstrates excellent writing ability
  • Looking to grow within the company
  • Experience in email marketing and graphic design (basic to intermediate).
  • Some experience with Word Press

Nice to haves:

  • Experience in Sales and/or Account Management
  • Experience in Administration

Reasons you'll love working for us