We are proud to recognize Valley Traffic’s strong history and trusted reputation as we move forward under one unified name: Universal Traffic.
Founded in 1997, Valley Traffic has built a strong local reputation through its customer-first mindset and can-do approach to service. Over the years, the business grew by meeting customer needs, building strong relationships, and supporting the local community through donations and charitable sponsorships. That service-driven, community-minded approach aligns closely with Universal Group’s culture and values, which is why Valley Traffic has continued to grow stronger since joining the organization in 2020.
Same Business, Same Team, Same Service
It is important to note that this is a name update only. Business will continue as usual. Customers and vendors will continue working with the same experienced team and receiving the same dependable service and support. Operations and day-to-day service remain unchanged. This transition creates a clearer and more consistent experience under one unified name.
Why We Are Unifying Under Universal Traffic
By bringing Valley Traffic fully under the Universal Traffic name, Universal Group is creating a more consistent traffic control brand that better reflects how the business operates today.
This unification allows us to:
- Present a clearer, more consistent brand
- Make it easier for customers and vendors to work with us
- Better reflect the full range of services available across our organization
- Strengthen alignment between traffic control, sign shop, rental, and product offerings
Looking Ahead
As Universal Traffic, we are building on Valley Traffic’s long-standing reputation with a unified brand that reflects who we are today and where we are headed. Under the Universal Traffic name, we remain focused on supporting our customers and communities with the same commitment, service, and peace of mind that have guided the business from the beginning.